Privacy Policy

This Privacy Policy describes how Flórez & Co. (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from florezandco.net (the "Site") or otherwise communicate with us in connection with the Site (collectively, the "Services"). For the purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether a customer, website visitor, or other individual whose information we have collected pursuant to this Privacy Policy. Please read this Privacy Policy carefully. By using and accessing any of the Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use or access any of the Services.

Changes to this Privacy Policy We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last Updated" date, and take any other action required by applicable law.

How We Collect and Use Your Personal Information In order to provide the Services, we collect and have collected over the past 12 months personal information about you from various sources, as set forth below. The information we collect and use varies depending on how you interact with us. In addition to the specific uses detailed below, we may use the information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any terms of service, and otherwise provide you with services. applicable and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You Information you submit directly to us through our Services may include:

• Contact information , including your name, address, telephone number, and email address.

• Order information , including your name, billing address, shipping address, payment confirmation, email address, and phone number.

• Account information , including your username, password, security questions, and other information used for account security purposes.

• Customer support information , including information you choose to include in your communications with us, for example, when you send a message through the Services.

• Some features of the Services may require you to directly provide us with certain information about yourself. You can choose not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect About Your Use We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information related to your interaction with the Services.

Information We Obtain from Third Parties Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

• Companies that support our Site and Services, such as Shopify.

• Our payment processors, which collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with the products or services you have requested, to fulfill our contract with you.

• When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software development kits, third-party libraries, and cookies.

• Any information we obtain from third parties will be treated in accordance with this Privacy Policy. See also the following section, Third-Party Websites and Links.

How We Use Your Personal Information

• Provision of Products and Services. We use your personal information to provide the Services to you in order to fulfill our contract with you, including to process your payments, fulfill your orders, send you notifications related to your account, purchases, returns, exchanges, or other transactions, to create, maintain, and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges, and other features and functionality related to your account. We may also enhance your shopping experience by allowing Shopify to link your account with other Shopify services you choose to use. In this case, Shopify will process your information as set out in its Privacy Policy and Consumer Privacy Policy.

• Marketing and Advertising. We may use your personal information for marketing and advertising purposes. motion, such as to send marketing, advertising, and promotional communications by email, text message, or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites.

• Security and Fraud Prevention. We use your personal information to detect, investigate, or take action regarding possible fraudulent, illegal, or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password, or other information with others. login details with anyone else. If you believe your account has been compromised, please contact us immediately.

• Communicating with You and Improving Service. We use your personal information to provide customer support and improve our Services. This serves our legitimate interests in being responsive to you, providing you with effective services, and maintaining our business relationship with you.

Cookies Like many websites, we use Cookies on our Site. For specific information about the Cookies we use in connection with running our store with Shopify, see https://www.shopify.com/legal/cookies We use Cookies to power and improve our Site and Services (including to remember your actions and preferences), to conduct analytics, and to better understand user interaction with the Services (in our legitimate interest to administer, improve, and optimize the Services). We may also allow third parties and service providers to use Cookies on our Site to better tailor services, products, and advertising on our Site and other websites. Most browsers automatically accept Cookies by default, but you can choose to set your browser to delete or reject Cookies through your browser controls. Please be aware that deleting or blocking Cookies may negatively impact your user experience and may cause some of the Services, including certain features and overall functionality, to function improperly or become unavailable. In addition, blocking Cookies may not completely prevent how we share information with third parties, such as our advertising partners. Our website also recognizes the Global Privacy Control (GPC) signal, which allows you to opt out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat that signal as a valid opt-out/targeted advertising request for the associated browser or device, and if we can associate the device sending the signal with a Shopify account, we will also apply the opt-out request to that account. For more information about the Global Privacy Control, you can visit https://globalprivacycontrol.org/ Aside from the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

How We Disclose Personal Information Under certain circumstances, we may disclose your personal information to third parties for contractual performance, legitimate business purposes, and other reasons subject to this Privacy Policy. Such circumstances may include:

• With vendors or other third parties that perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, fulfillment, and shipping).

• With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.

• When you direct, request, or otherwise consent to us disclosing certain information to third parties, such as to send you products or through your use of social media widgets or login integrations, with your consent.

• With our subsidiaries or within our corporate group, in our legitimate interest of running a successful business.

• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

• In the past 12 months, we have disclosed the following categories of personal information and sensitive personal information of users for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

We do not use or disclose sensitive personal information without your consent or for the purpose of inferring characteristics about you. We have "sold" and "shared" (as those terms are defined in applicable law) personal information during the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

User-Generated Content The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of the Services, this content will be public and accessible to anyone. We do not control who will have access to the information you choose to make available to others, and we cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make public, or for the accuracy, use, or misuse of any information you disclose to or receive from third parties.

Third-Party Websites and Links Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of any information found on these sites. Information that you provide in public or semi-public places, including information that you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation as to your use or disclosure. by us or by a third party. Our inclusion of such links does not, in itself, imply any endorsement of the content of such platforms or their owners or operators, except or as disclosed in the Services.

Children's Data The Services are not intended for use by children, and we do not knowingly collect any personal information from children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. As of the Effective Date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined by applicable law) personal information from persons under the age of 16.

Security and Retention of Your Information Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." Furthermore, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us. The length of time we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights: Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may deny your request as permitted by law.

• Right to Access/Know: You may have the right to request access to the personal information we hold about you, including details about how we use and share your information.

• Right to Erasure: You may have the right to request that we delete the personal information we hold about you.

• Right to Rectification: You may have the right to request that we correct inaccurate personal information we hold about you.

• Right to Portability: You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

• Restriction of Processing: You may have the right to ask us to stop or restrict our processing of your personal information.

• Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw that consent.

• Appeal: You may have the right to appeal our decision if we refuse to process your application. You can do so by responding directly to our denial.

• Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving them at any time by using the unsubscribe option provided in our emails. If you opt out, we may still send you non-promotional emails, such as those related to your account or orders you have placed.

• You can exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may require them to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints: If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or lodge your complaint with your local data protection authority.

International Users Please note that we may transfer, store and process your personal information outside of the country and where you live. Your personal information is also processed by staff and third-party service providers and partners in these countries. If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contract issued by the competent authority. relevant UK data protection authority, as appropriate, unless the transfer of data is to a country that has been determined to provide an adequate level of protection.

Contact If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights available to you, please call us or email us at info@florezandco.net.